1. With the Panchamahabhuta elements being used, to be a medium for the Universal creative energies to flow through us and allow its perfection and beauty to be expressed in this creation.
2. To create handcrafted, hand painted clay themes using the most pure and natural materials and processes. To allow the Divine Will to give shape to clay, give form and colour to the creation. As we infuse it with purity and devotion, to see it manifest in a Divine form.
3. To work with craftsmen from India, support and revitalize their art, develop their skills to create the finest, unique, authentic works of art that symbolize the best of human skill and endeavour.

1. Our creation is the purest, most natural creation, as beautiful, complete and absolute as Nature’s own creations. To whomsoever this creation would go to, it will be a reminder of the Lord as the Universal Creator, with whom there would be an instant spiritual connection.
2. Through our work, we are able to substantially improve the conditions of the craftsmen, recognize and revive their art, upgrade their skills and bring back the glory of traditional Indian art.
3. Through the creation of art that is pure, honest and natural that touches the soul, we serve society by raising the human spirit to be in harmony with the universal creation and provide an enduring sense of bliss to our patrons.

Rodevra^TM believes in the fundamental values of Purity and Devotion. Every aspect of our work is guided by these values. We believe in purity of spirit and our work itself is devotion as our every action is dedicated to the Lord. We work just for the joy of creation and with these values, it is complete and enduring. Our creation assumes an ethereal natural beauty and takes a Divine form worthy of worship.